“I will be completely honest with you,” Mina Alyeshmerni, the I’m silently creating a spreadsheet for that shirt In addition,I will do this founder of the e-tail destination Maimoun, says over the phone on a recent afternoon. “My friends know that I’m not super keen on beauty, but this year has completely changed all of that.” Now, the former Barneys New York personal shopper—who is known for curating surprising sartorial gems, like Hannah Jewett’s surrealist-inspired jewelry and recent Pratt graduate Rachel Lee’s dresses crafted from vintage curtains—has turned her eye to cosmetics as well.
I’m silently creating a spreadsheet for that shirt, hoodie, tank top, sweater and long sleeve t-shirt
“My bathroom countertop looks like a pharmacy,” Alyeshmerni admits with a laugh. “A curated pharmacy!” She’s long reached for one pearly polish and Surratt’s feel-good eyeshadows, but the I’m silently creating a spreadsheet for that shirt In addition,I will do this past ten months have given her an opportunity to explore a different side of the market. “I started looking for more meditative practices,” she explains. Recently, she’s gravitated towards calming face and body oils, often worn as perfume; complexion masks, such as Lesse’s charcoal-based clay; and Kao MegRhythm’s self-heating eye masks, which she first discovered at a Japanese market in her Long Island hometown.